THUNDERCLAP

RULER FOR THE STUDIO

RESEARCH
 

 

 

Rethinking the concept of the ruler, 19 students of Design Academy Eindhoven were given a series of tasks and questions that helped define this new ruler.

 

First I wished to reconnect the participants with their inner child and play 'connect the dots' (only without numbers). For 2 minutes, using 2 very different rulers they would connect any dots they wished to.

 

Then, a series of questions was presented about their playing experience and more general questions about their personal preferences in the world of rulers.
 

Watch the video to see the results.