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TAU MFA DIGITAL MEDIA

APPLICATION PORTFOLIO

This portfolio page is curated as a digital media compilation of my work from Design Academy Eindhoven and my freelance career as a designer and aspiring filmmaker. Including creative direction for brand style guides and content creation for social media using video and animation; museum films for artists, production of corporate films, editing for both offline and online projects, product explainer videos and quite a bit of interviewing.

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Click on any image for quick navigation or just scroll down. Enjoy :)

Erez Nevi Pana

EREZ NEVI PANA

FILMMAKER FOR MUSEUM FILMS & MARKETING
TROPICAL MILAN

This 60 minute-long film was mostly shot with a drone, both above and inside of a banana green house near Carmel mountain in Israel on the hottest day of the year. The film's soundtrack is taken from Gorovich's ground-breaking debut album 'Vortex' from Iboga Records, a psychedelic trance voyage. Ultimately, this film is to become a rave.
 
Designer Erez Nevi Pana sees nonchalant behavior in regard to the planet, in turn he depicts a future (2150) where the planet's climate flips and Milan becomes tropical, filled with bananas. He designed objects for the endlessly relaxing human, a rocking chair, a cocoon and a bean-bag-chair - all of which are made of banana fibers.
 
This project has been exhibited in Israel, Belgium & Italy. Read more about it on dezeen.com

BLEACHED / CRYSTALLINE / RECRYSTALLIZING THE DESERT

Erez has been asking me to come film at the Dead Sea for him quite a few times, with every visit being different and unexpected - as this sea is. We filmed his objects that got lost to the salt, the thriving chemical industry and the extreme conditions that it has created for nature around the area of its' factories.

These projects have been exhibited in Israel, Spain & Australia.

Deborah & Yarden

DEBORAH FISCHER & YARDEN COLSEY

2ND CAMERA, EDITOR & PRODUCT STRATEGY FOR MUSEUM FILMS & NFTS
WATER SOUNDS BETTER WITH YOU

In this film we follow Deborah and Yarden, two artists who worked on collaborative art project with the use of A.I. and the people of the kibbutz from which Deborah is from - Kfar Haruv. The project used 4500 face photos of the kibbutz's members, which were used to create new members using GAN technology. The project also included 3D scanning of living rooms from the kibbutz's members, which were used to model new furniture for the new members. These pieces were constructed in reality and placed in the kibbutz's pool as their living room. This underwater gallery was showcased in an event where all the kibbutz gathered at the pool to celebrate the arrival of the new members and were welcomed to jump in to swim around and observe the art. Swimming reflects the flow of digital space.

The film takes on three perspectives, the first of Deborah and Yarden at eye level, the second underwater, and the third from above looking 90 degrees down - the view of the A.I. member. This member, or character, has a voice that comes about as A.I. generated text in intervals throughout the film. The film uses drone videography, screen recordings of 3D environments and A.I. generated imagery.

This project went on to be exhibited in Israel several times. During Zero One Festival for art & technology, we had the chance to develop the project further by asking new questions as to how the kibbutz can progress through technology? We conceptualized the new kibbutz as a DAO and commemorated the event by minting NFTs as digital twins of art.

While the link still works, watch here.

A WORKERS' TALE

In this film we again follow Deborah and Yarden, this time they've collaborated on an art project with the use of intensive labor and the people of a different kibbutz - Samar. Together they created a giant tapestry / shade that used a sewing technique invented by an elder. Using images of the kibbutz's members, they memorialized stories in the fabric. The project also included a very social attitude in which the artists really immersed themselves in the community and out of creating studio, they actually recreated lost friendships. This tapestry was unveiled in a ceremony where everyone came - to help out, you'll see...

The film takes on a repetitive storyline to emphasize the intensiveness of the labor. It follows a day / night pattern of editing where the day is for sewing and the night is for picking dates. The film uses drone videography at night to reach the heights of the dates.

I am Satoshi

I AM SATOSHI PRODUCTIONS

ONLINE EDITOR FOR A DOCUMENTARY FILM
BOND TO UNBIND: BITCOIN AND EL SALVADOR

An experimental documentary that explores the relationship between the US-Dollar and El Salvador. By creating the Bitcoin Law and the world’s first Volcano Bond, this small Central American nation has made bold moves and shocked the establishment. This film is a timestamp and portrays the situation on the ground and a new generation of Salvadorans: Community organizers, farmers, doctors, journalists, artists, politicians and lawyers, ... and how they perceive the recent socio-economic changes on a daily basis.

I managed the editorial team, a graphic designer and an animator. Stabilizing, adding motion and de-noising the footage; Colour correction and grading for multiple cameras and picture profiles. Exporting several versions for different streaming platforms.

This film has been exhibited in festivals and conferences in El Salvador, England, Poland, Bali and more.

Henry

VISUAL ANTHROPOLOGY COURSE

FILMMAKER FOR A SHORT DOCUMENTARY FILM
HENRY AND THE FLOWER AUCTION

Together we two classmates, we joined florist Henry Pasmans on his routine trip to the flower auction in Herongen, Germany. We discovered a place that is unique in its functionality, where reversed market logic is being practiced as serene commotion fills the air of a large auction hall. Hundreds of merchants coming together to bid over the flowers that we later buy at the shops. As they sit with their computers and headphones, 8 giant clocks on the opposing wall count down the prices of single items that enter the room. The goal of the merchants is to be patient yet quick, to purchase items by enthusiastically pressing a button on their table and being directed to a representative of the specific clock to state the amount they wish to obtain.

For the quick ones, below is a 33 seconds-long commercial version. Enjoy.

Bloomberg-Sagol

THE EDUCATION & CULTURE RENEWAL COMPANY IN TEL AVIV

CORPORATE FILM PRODUCER FOR A PROMOTIONAL FILM
BLOOMBERG-SAGOL MUNICIPAL INNOVATION PROGRAM

This program is not only unique, but it's also novel. As the first of its kind, this was the first class of municipalities to finish this 4-months long course of innovation. The teams were made of very different workers from the municipal landscape and they were guided along the way by experienced service designers. They were handed a challenge by the team leader and had to collaborate in finding creative solutions for them using new methodologies and tools. 

As a one-man-show, I went on-location filming in 6 different municipalities with 2 cameras & lights; conducting 36 interviews with municipal workers. Through the editing process I built a coherent narrative of challenge, experience, process. Music adaptation, titles design & motion, and insertion of slides & images... The real challenge was fitting it all in 4 minutes - apologies, there is no clearance for online use of the video, yet.

Please enjoy screenshots from interviews with the leaders of the innovation teams.

Okibo

OKIBO ROBOTICS

CORPORATE FILM PRODUCER FOR PROMOTIONAL FILMS
PAINTING ROBOT & PLASTERING ROBOT

While this company designs and manufactures smart robotics for construction sites, the robotic arm they use is stock and it's really orange. In the painting commercial, my colleague and I asked for the paint to be turquoise blue, to compliment the orange; but in the plaster commercial we simply got lucky with the color of the stock walls :)

The vision was simple, show the robots doing their optimally with a mixed view of documentary and commercial.

Both commercials were filmed on location, at two different construction sites (cover up your gear), in Netanya, Israel.

e-Boded

E-BODED FESTIVALS

CORPORATE FILM PRODUCER FOR PROMOTIONAL FILMS
DESERT ISLAND FESTIVAL '19 / NYE '19 X BROWN HOTELS

Working with e-Boded was filled with creative freedom. Long story short, this was my favorite day of work, ever. This location is so beautiful, it was hard to take bad footage... All that is needed now, is to place the names of the DJ's in those shots, in yellow, and done.

As for the second video, we went filming in three boutique hotels across Tel Aviv - that was a challenge, guests complaining, staff restricting, but the result turned out quite cool in the end.

Kim Perets

KIM PERETS

FASHION FILM PRODUCER FOR A PROMOTIONAL FILM
HAUTE COUTURE - DEC '18

Once I had a fashion designer in the studio next to mine, it had its perks. One day Kim told me she was having a photoshoot on the balcony of our place, so I asked if I could film it with my drone, she said yes. The editing is chronological, the beat is original and the glitches are on purpose to match the dystopian vibe of the clothes.

STRP

STRP

VIDEOGRAPHER, GRAPHIC & MOTION DESIGNER FOR MARKETING, COMMUNICATION & CONCEPT DEV.
STRP BIENNALE 2017

Pronounced “strijp” (Dutch), or “stripe” (English), 'STRP' is a multi-fascited organization that's located in Eindhoven's Strijp-S neighbourhood. STRP works with the community at large, from school children to elderly people. They're also an agency that supports young artists, and they grant awards for creative technology. Their office is situated right across the street from the 'Klokgebouw' (an old 'Philips' factory building that today hosts large-scale events), where STRP bi-annually hosts a ten-day festival for creative technology, also known as 'STRP Biennale'. The STRP team is very small, but prior to the Biennale, they hire over twenty freelancers to help erect this festival; few of which, were my guides in this internship of communication and concept development.

Before the Biennale

The STRP office was where two months were spent focusing on animated GIFs and promotional images for Google, Instagram, Facebook, Twitter and newsletters; all of which displayed similar content, but demanded an array of different dimensions and standards to follow. Also time-tables were made and shown online, and on screens and projections around the festival.

The biennale had three music events, two of which demanded complete online and offline campaigns; including social media images, animated GIFs that focused on each musician separately, a promotional video showing the entire line up, and advertisements of the events' curators that were shown on the city's largest outdoor screen.

During the Biennale

Throughout most of the festival, the camera was off only while it was charging. It occasionally took photographs, yet it mostly was used for video recording of different kinds.

Children of the Light's installation 'Warping Halos' and their three performances, were registered from different predetermined angles using rented professional equipment that had been requested by the artists. The video was later edited by the artists.

Several pop-up performances were live streamed on Facebook, while three were done by using a smartphone, the fourth used a computer with a webcam, while the audio was coming in externally.

In Steve Maher's tour around the festival grounds, each of the participants carries a metal detector and a pair of headphones that are programmed to play heavy metal music when touching. Using tie wraps, the camera was strapped to a metal detector to get a unique angle for a video blog.

After Liam Young and Mathew Barnes had performed, the camera followed them backstage and was balanced on some coins to record a spontaneous interview with them about a futuristic society and the exploitation of natural resources. Without proper gear nor time to prepare, color and audio correction were later needed. The interview also served as promotional material.