STRP BIENNALE 2017
COMMUNICATION FOR A FESTIVAL
Pronounced “strijp” (Dutch), or “stripe” (English), 'STRP' is a multi-fascited organization that's located in Eindhoven's Strijp-S neighbourhood. STRP works with the community at large, from school children to elderly people. They're also an agency that supports young artists, and they grant awards for creative technology. Their office is situated right across the street from the 'Klokgebouw' (an old 'Philips' factory building that today hosts large-scale events), where STRP bi-annually hosts a ten-day festival for creative technology, also known as 'STRP Biennale'. The STRP team is very small, but prior to the Biennale, they hire over twenty freelancers to help erect this festival; few of which, were my guides in this internship of communication and concept development.
This page shows and tells about a selected portion of content from all that was produced during my internship; before, during and after it. The content produced, follows a visual language that had been created by an external studio.
Before the Biennale
The STRP office was where two months were spent focusing on animated GIFs and promotional images for Google, Instagram, Facebook, Twitter and newsletters; all of which displayed similar content, but demanded an array of different dimensions and standards to follow. Also time-tables were made and shown online, and on screens and projections around the festival.
The biennale had three music events, two of which demanded complete online and offline campaigns; including social media images, animated GIFs that focused on each musician separately, a promotional video showing the entire line up, and advertisements of the events' curators that were shown on the city's largest outdoor screen.