CONCEPT
 

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While this company designs and manufactures smart robotics for construction sites, the robotic arm they use is stock and it's really orange. In the painting commercial we asked for the paint to be turquoise blue, to compliment the orange; but in the plaster commercial we simply got lucky with the color of the stock walls :)

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The vision was simple, show the robots doing their optimally with a mixed view of documentary and commercial.

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Both commercials were filmed on location, at two different construction sites (wrap up your gear), in Netanya, Israel.