HENRY AND THE FLOWER AUCTION
IN COLLABORATION WITH MICHAEL STREBEL & HUGO FASSEN
We joined florist Henry Pasmans on his routine trip to the flower auction in Herongen, Germany. We discovered a place that is unique in its functionality, where reversed market logic is being practiced as serene commotion fills the air of a large auction hall. Hundreds of merchants coming together to bid over the flowers that we later buy at the shops. As they sit with their computers and headphones, 8 giant clocks on the opposing wall count down the prices of single items that enter the room. The goal of the merchants is to be patient yet quick, to purchase items by enthusiastically pressing a button on their table and being directed to a representative of the specific clock to state the amount they wish to obtain.
For the quick ones, a 33 secs. commercial version. Enjoy.